PODCAST

We believe in the power of great content. At UFCG we start and produce growth focused podcasts by creating and executing 360° strategies. We define your strategy and voice, book guests, train hosts, produce audio, define omnichannel marketing strategies, and so much more.

STEP 1: STRATEGY

During the first month, we learn about you, your business, and the other podcasts in your niche. We then propose the positioning of the show as well as the episode structure. Once approved, we design the visual and written identity of the podcast, define the Guest Persona and start the process of booking guests for the first episodes.

STEP 2: LAUNCH

After recording we then move into the launch phase. We develop the audio identity of the podcast and the visual creative direction for your brand. We then execute a communications strategy as we launch the podcast across all major podcast directories.

STEP 3: GROWTH

Once launched we continue to release episodes on a regular schedule while implementing various promotional strategies to build and increase listener conversion.